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Our Milestones

Khushi Agrawal
CEO & Co-Founder
And it all Started...
Khushi's journey started with a video from animal activist Arvind, sparking her desire for a compassionate life. Facing challenges in finding plant-based products and maintaining proper nutrition, she envisioned a solution. With support from her friend Nikhila Vishnuvajhala, they created EarthBased—a platform offering cruelty-free vegan products and building a community of like-minded individuals.
It All Started with a Purposeful Curation
From day one, our vision was clear , to bring together a thoughtfully curated collection of brands that are 100% sustainable, vegan, and cruelty-free. We scouted, vetted, and partnered with only those who aligned with our values. Today, EarthBased proudly showcases 70+ hand-picked sustainable brands, giving conscious consumers a single destination to shop ethically, effortlessly.
Thanks to You: Our Eco-Warrior Family
Thanks to the incredible support of over 10K followers on Instagram, our community continues to grow stronger every day. Together, we’re driving meaningful change and inspiring a better, more sustainable you. Your encouragement fuels our mission to make conscious living accessible and impactful — and this journey is only just beginning!

Your Guide to a Confident Vegan Life
Going vegan can be confusing — so we created a dedicated Support Corner to make the transition easy and enjoyable. With expert guidance from Shraddha D Toshniwal, award-winning nutritionist and founder of Fit Fuel by Shraddha, you get clarity, confidence, and quick support anytime you need it. Whether you’re seeking nutrition tips, recipes, or lifestyle advice, we’re here to empower your plant-based journey every step of the way.
Check out the benefits below.
Vegan diet for muscle gain?
Yes! You can gain muscle on a vegan diet by focusing on plant-based protein sources like lentils, quinoa, and tofu...
Read MorePlant-based sources of iron?
Lentils, chickpeas, spinach, and nuts are excellent plant-based iron sources that can help combat anemia...
Read MoreCan plant-based diets help with brain health?
Yes! A plant-based diet rich in antioxidants can help reduce inflammation and support brain function...
Read MoreHow does plant-based nutrition affect gut health?
Plant-based diets are high in fiber and probiotics, which improve gut health and promote a balanced microbiome...
Read More
Partnering with Grow Trees
One of our most significant milestones has been our collaboration with Grow Trees, a pioneering organization dedicated to planting trees globally. Trusted by over 700 multinational corporations, government agencies, PSUs, and private companies—including Blue Dart-DHL, TATA AIA, Reserve Bank of India, FICCI, NSE, and L&T Infotech—Grow Trees is a leader in environmental sustainability.
To date, Grow Trees has planted over 11 million trees across 23 states on public lands, creating more than 919,000 workdays for rural and tribal communities. These trees are projected to absorb over 222 million kgs of CO2 per year once mature, making a measurable impact on climate change.
At EarthBased, we are proud to contribute to this vital initiative by supporting the planting of 175 trees. Our efforts help improve the ecosystem and the lifestyle of endangered wildlife species, including Tigers, Leopards, and the Hangul, strengthening biodiversity and forest conservation.
Know MoreCertificates of Contribution



Recognized Across 250+ Publications for Our Commitment
EarthBased has been proudly featured in over 250 publications, celebrating our unwavering dedication to sustainability, ethical commerce, and community empowerment. These acknowledgments reflect our impactful contributions toward creating a greener, kinder world. We remain committed to championing eco-conscious living and driving meaningful change, one mindful choice at a time.

















































































































